Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Opinions expressed by Entrepreneur contributors are their own. A marketing strategy is the “plan identifying what marketing goals and objectives will be pursued to sell a particular product or product ...

Fast Company Executive Board members share their insights. The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share ...

Starting a new business is an invigorating challenge that demands a robust marketing strategy. Here we’ll explore the practical tools, techniques and insights to manage your entrepreneurial journey, ...

A marketing plan that transformed an online bookstore into a billion-dollar company. Learn about the power of Amazon's ...

Social media, online reviews and email are some of the major players in the small-business marketing space. Many, or all, of the products featured on this page are from our advertising partners who ...

The Australian Influencer Marketing Council (AiMCO) has announced its latest member webinar, focused on the importance of ...

NEW YORK, May 1 (Reuters) - Airbnb (ABNB.O), opens new tab announced its newest marketing strategy geared towards bringing in new customers by offering unique experiences as it expands beyond its core ...