Live selling on Whatnot has become a high-performing sales channel for resellers, with consistent streaming, audience engagement, and cross-platform selling proving to be the most effective growth ...

Grant LaFontaine was the first person to host a live-shopping stream on Whatnot. He sold $5,000 worth of products in the space of two hours. “And I’m not a particularly entertaining character,” says ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. E-commerce entrepreneurs are experimenting with app-based live selling — the new-age QVC, if you will ...

Whatnot’s 2026 State of Live Selling Report shows that more than half of its sellers now earn most of their income from live commerce, with platform sales exceeding $8 billion in 2025. The findings ...

It doesn't take much money, equipment, or even expertise to start live selling — an increasingly popular strategy that e-commerce entrepreneurs are using to move product. It combines livestreaming and ...

Standing in front of shelves lined with handbags from Louis Vuitton, Chanel, and Hermès, a flame-haired woman in chunky black glasses known online simply as Wild Ginger Vintage blasts Earth, Wind & ...

HUDSON, Wis., April 2, 2026 /PRNewswire/ -- The Panda Guru, a premier authority in numismatics and specialized gold assets, today announced the launch of an innovative series of live-streamed auctions ...

Whatnot, the livestream marketplace platform for trading card collectors and sneakerheads alike, is offering a bit of positive news at a time when the overall livestream shopping industry is failing ...

Whatnot, the platform that allows users to sell items such as trading cards, comics, and sneakers through live videos, announced on Wednesday that it has secured $265 million in a Series E funding ...