Hefty celebrates 60 years with a scent that screams “surprise party.” Hefty released limited-edition birthday cake-scented Ultra Strong trash bags to celebrate its 60th anniversary, priced at just 60 ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Move over lattes and candles—there’s a new pumpkin spice sensation sweeping the shelves, and it's not ...

LAKE FOREST, Ill., Nov. 28, 2023 /PRNewswire/ -- Reynolds Consumer Products, the creator of Hefty® Ultra Strong™ trash bags, today announced that Hefty® Ultra Strong™ Fabuloso®* Scented tall kitchen ...

Hefty has expanded its relationship with spokesperson John Cena to cover the brand’s full portfolio, spanning trash bags, food storage and tableware, as part of a new “Strong Choice” campaign, per ...

Hefty is making a seemingly unlikely sustainability play with a campaign from new ad agency Periscope, Minneapolis, highlighting impact from an initiative through which the brand is helping people in ...

WWE superstar John Cena is easily the company's most profitable and marketable star. Cena is known for being involved in and impressive number of marketing campaigns, events, sponsorships and ...

Garbage bag retailer Hefty is attempting to cinch millennial buyers with a new campaign involving “talking,” limited-edition bags emblazoned with ridiculous phrases like “Feed me tacos & tell me I’m ...