When you decide to promote your small business through direct mail, you have two choices: Rent a list or build your own. A rented list can only be used once, and can be expensive. If you build your ...

In this post, Karen M. Wenning of Suttle-Straus in Waunakee, Wis., highlights frequently asked questions about direct mail lists. Businesses typically know what their existing customers “look like." ...

Direct mail, whether it's through the U.S. Postal Service or electronically by email, remains a viable choice for getting your marketing message directly in the hands of potential customers. The ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. With two decades of experience in the direct mail industry ...

Navigating a global pandemic wasn't in anyone's 2020 marketing plan. Because of coronavirus, it's been a struggle to find the right balance within the media mix, especially when budgets are shrinking.

Direct mail continues to be one of the most effective marketing tools when done right. But even seasoned marketers fall into traps that can waste time, money, and impact. After more than 30 years ...

Paula Chiocchi is CEO of Outward Media, Inc., a leading provider of multi-channel marketing data that drives business growth and success. Almost everyone has an address and almost everyone also has an ...