Amazon.com took a big gamble this year by expanding its annual Prime Day summer sale to four days from two, betting the extension would give shoppers more time to navigate the millions of deals on its sprawling web store. Some of the preliminary results ...

Amazon Prime Day saw mixed results: initial sales reports were disputed, final growth was estimated to be modest (4.9%), and web traffic declined. However, consumers showed strong purchase intent, actively seeking deals across retailers due to inflation.

It’s official: Amazon Prime Day 2026 is happening from June 23 to 26. The Prime member-exclusive sale typically offers some of the lowest prices of the year on thousands of products across categories like tech, clothing, beauty, kitchen and more, and you ...